Marketing Command Center
RFM-driven retention plays · spend where it pays · launch in one click
Customer segments
Recency · Frequency · Monetary — where the money sits and the one play for each.
Store campaign plan
Proposed plays grouped by store, highest net-margin stores first. Launch sends the WhatsApp batch.
Plays are computed by the marketing engine from real RFM cohorts. WhatsApp delivery runs through Gupshup
(per-store cap —); “Launch” marks the campaign sent and stamps the time.